We collaborated with whiskers and paws to establish the brand identity for their inaugural loyalty charity program- paws for good. This initiative allows members to subscribe and contribute a small monthly fee to an animal shelter / foundation of their choice, in return being rewarded monthly store credit & coupons for the whiskers n paws store.
Our challenge was to craft a brand aesthetic that aligned with whiskers n paws, yet stood out as a distinct entity, appealing to both local and
International audiences. We're proud to report that this initiative is now live and has been embraced by 7 different charities in hong kong. Our
Contributions spanned the full spectrum of brand development - from the program's name, logo, brand colors, and messaging to designing the landing page, an a5 flyer, and a tote bag.
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