A crypto-first vc firm approached us with a bold request. Create a incredibly unique and outlandish style of branding for them. They wanted to create a brand that stood out in the industry, a brand that essentially gave a cheeky '🖕🏻' to the overly serious and rigid norms of their industry. Their modern, forward thinking and adaptable work culture required a style of branding that reflected this. And so, we settled upon choosing the baboon as their mascot as it embodied a wild, fierce, and gnarly spirit, but with a dash of derpiness.
We helped them forge their entire brand identity, from the mascot and logo to team portraits, branding elements, business cards, and merchandise. Baboon vc has since invested in 30+ crypto & blockchain related ventures, expanding its footprint to singapore and beyond.
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