Holisocks

client

Holisocks Limited

creatives

Brian Cheng, Barry Cheng, Rosa Byun, Shawn Griffin

year

2017

Brief

Socks – we wear them every day, so why not make them fun? That’s what inspired this Hong Kong start-up to create a colorful, funky line of socks. Looking to elevate their branding and social media in time for Christmas, Holisocks reached out to WeSuperseed to revamp their packaging to help them stand out in stores.

Solution

Christmas is all about being at home with your loved ones, so WeSuperseed conceptualized a design that linked Holisocks’ colorful branding with the spirit of Christmas and their Chinese heritage. The packaging design was a hit and it’s still being showcased throughout Lane Crawford, HMV, and G.O.D. stores in Hong Kong as their primary packaging.

Packaging outcome
Social media
Icon design